AI Insights · Timothy · December 2021
Top 5 Film & Television Apps Performance in the UK Q4 2021
Discover the performance trends of the top 5 film and television apps in the United Kingdom during Q4 2021, including insights on downloads, revenue, and active users.
In the fourth quarter of 2021, the film and television app landscape in the United Kingdom saw notable performance trends across the top 5 apps. Data from Sensor Tower reveals insights into weekly downloads, revenue, and active user metrics for Disney+, Netflix, Amazon Prime Video, BBC iPlayer, and Channel 4.
Disney+ experienced fluctuations in weekly revenue, peaking at approximately $1.1M in the last week of November. Downloads saw significant spikes, particularly in the weeks of December 20 and December 27, with numbers reaching around 194K and 171K, respectively. Active users also showed an upward trend, peaking at over 4M in the week of December 20.
Netflix maintained a steady weekly revenue, averaging around $290K, with a slight dip to $233K in the week of December 20. Downloads peaked in the same week at around 159K, while active users rose steadily, reaching nearly 8M by the end of December.
Amazon Prime Video showed consistent weekly revenue, hovering around $220K, with a peak of $242K in the final week of November. Downloads saw notable increases, particularly in the weeks of November 29 and December 27, achieving approximately 151K and 158K, respectively. Active users also increased, peaking at around 2.6M in the last week of December.
BBC iPlayer recorded steady download numbers, with a noticeable rise to 76K in the week of December 27. Active users remained relatively stable, with a peak of 800K in the same week.
Channel 4 saw fluctuations in weekly downloads, peaking at 61K in early December. Revenue remained consistent around $26K, and active users showed a downward trend, ending the quarter at approximately 409K.
For more detailed insights and data, visit Sensor Tower.